*Works miracles.
MIRACLE-GRO
When you’re a rookie plant parent, you make a lot of mistakes — some that even miracles can’t fix. Rather than buying a miracle and hoping for the best, Miracle-Gro is dedicated to helping new plant owners grow to be better caretakers by encouraging them to learn from their unfixable mistakes.
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Miracle-Gro can’t bring your past plants back to life, but it can help you turn over a new leaf to become a better plant parent. We placed our biggest plant-mistake article in gardening magazines to introduce beginners to the first step of a fresh new start.
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You’re gonna need more than a miracle to fix these mistakes. To reach our audience with their plant mistakes, we placed transit ads in busy areas to confront new plant owners in need of a change.
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The first step to becoming a better plant parent is learning from your mistakes. Our billboard ads encourage the audience to take the initiative of their gardening skills and to use Miracle-Gro as a tool to grow healthy plants.
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Once plant parents turn over a new leaf and learn from their mistakes, we wanted to give them the opportunity to share their previous plant mistakes. By writing their mistakes on Miracle-Gro boxes, recurring customers can encourage (and warn) others by showing how you can grow from your mistakes, and Miracle-Gro is the first step to better plant care.