Newlywed? New Zealand.
NEW ZEALAND
What’s a better honeymoon destination: a breezy, tropical getaway, or a thrilling, mountainous retreat? Why choose when you can have both? New Zealand has something to offer for every couple. From breathtaking landscapes straight out of a postcard to exhilarating activities for adventurous thrill-seekers, New Zealand is the perfect destination for any newlyweds who want to spend their honeymoon outside of the hotel room.
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Nothing says “picture-perfect view” like a flashy postcard. We placed our postcard-inspired ads in travel magazines to show lovebirds where they could be on their honeymoon.
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People are quick to post their travel experiences on their social media. We took our postcard ads to Instagram to engage users with gorgeous scenery and to encourage them to post their picture-perfect moments.
It’s easy to daydream about where you want to be when you compare it to where you are now. We used digital transit banners to show our audience a glimpse of New Zealand while they’re somewhere other than paradise.