For (almost) chefs.
VICTORINOX CHEF’S KNIFE
Cooking can be hard, but if your filets come out medium-raw, you may be an (almost) chef. If you want to strengthen your skills, you need strength in your knife. The Victorinox Chef’s Knife is durable enough to survive your biggest kitchen experiments (and fails), ready to slice through every challenge.
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At least your raw, bloody steak will have a perfectly smooth cross-section. We displayed (almost) gourmet meals in cooking magazines to resonate with (almost) chefs who are timid about exploring the kitchen and learning to cook.
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When you’re an inexperienced (almost) chef, grocery shopping is intimidating. To prevent our new chefs from resorting to microwave meals, we placed poster ads in grocery stores to encourage our audience to try new recipes (even if you read “bake for 400 minutes” instead of 40).
Gordon Ramsay vs. Ametur Chefs: Sponsored by Victorinox
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What’s a master chef without his tools? We put our (almost) chefs to the test against the toughest competition, Gordon Ramsay. However, the amateurs and the pros are switching their typical cutlery. Going head-to-head with Ramsay, who is equipped with a flimsy plastic knife, the amateurs must use Victorinox Chef Knives and channel their inner (almost) chef to win.